LOS ANGELES —The Kessler Collection’s approach to hotel development is nothing if not unique, and executives say they are continuing to carve out novel new destinations and properties across the Southeast U.S. Mark Kessler, president, and chief operating officer, said the Orlando-based company has carved out a niche as a developer and operator of one-of-a-kind real estate projects with 12 hotels mostly scattered across Georgia, the Carolinas, and Florida.

The company’s biggest recent development is the Grand Bohemian Lodge Greenville in Greenville, South Carolina, that opened in September. That hotel initially broke ground in 2019, and it was “designed to capture the architectural expression of a grand park lodge,” according to the news release announcing its opening. Kessler said what makes his company unique is the amount of energy, personality, and emotion put into each project, which is one reason why the hotels are rarely sold.

“We get emotional about it with all we have invested in it,” he said. “We’re not really sellers. We’re really investors and builders, which is why we put so much of our time and attention on quality. Sure, we could cut corners and cut costs out, but we don’t. We invest in it like we’re going to hold it forever.”

Read full article by Sean McCracken (Hotel News Now)